Overlay started in a Maidstone wrap shop where the three of us — Joe, Lewis, Ollie — watched the same thing happen, day after day. Plumbers, sparks, scaffolders walking in with cracking businesses and walking out with vans that did nothing for them.
So we started Overlay. We treat every van as a brand brief. We film every job. We turn each one into content the customer can use for years. We charge fairly for design-led work — because design-led work is what's missing from this industry.